Since the 90s networking technologies such as the internet and mobile services have spread rapidly. The services and applications carried out with the help of these technologies change the social interaction of people and organisations considerably. Terms such as E-Commerce, E-Government and Social Media stand for this development. The term E-Business summarises the managerial perspective on these phenomena.
Commercialisation on the internet is of great importance, especially for acquiring customers in the domain of E-Commerce. The creation of a suitable web presence is a prerequisite for success, equally important are Search Engine Optimisation and the profitable adoption of Social Media.