Music downloads
The many new internet technologies triggered a fundamental structural change of the music industry. Particularly the illegal music file-sharing site are accused to be the cause of declining sales of sound carriers. But there are several studies which regard music downloads as a chance.
An experimental survey should investigate whether free music downloads can be used for the marketing of artists or orchestras. Different forms of music downloads are examined in their effectiveness and characteristics.
Research objectives:
- Identification of strengths and weaknesses of music download as an information source.
- Comparison of different download opportunities
Prof. Dr. Thomas Myrach
Publications
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