Digital transformation offers significant opportunities for companies across industries, but also presents them with major challenges, as it is usually a company-wide transformation process that involves products, services and processes, as well as entire business models. In order to master these challenges, explicit strategic and structural adjustments are necessary, which are usually more significant for currently still less digital companies. This field of research addresses strategic and operational issues concerning the management of digital transformation and related changes in companies’ digital value creation and product/service design.
