Institute of Information Systems

Digital Transformation and Digital Value Creation

Digitization Strategies

Design and Implementation of Digitization Strategies

The transformation of companies into the digital world requires a company-wide, structured approach. Digitization strategies present such an approach. They are distinct from IT strategies and often managed by dedicated personnel (such as Chief Digital Officers). Due to the novelty of the underlying phenomenon, there are still important open questions concerning the design, content and implementation of digitization strategies across industries. Such questions are the focus of this project.

Publications

Wiesböck, F.; Li, L.; Matt, C.; Hess, T.; Richter, A. (2017): How Management in the German Insurance Industry Can Handle Digital Transformation, Management Reports des Instituts für Wirtschaftsinformatik und Neue Medien, LMU München, No.1/17

Legner, C.; Eymann, T.; Hess, T.; Matt, C.; Böhmann, T.; Drews, P.; Mädche, A.; Urbach, N.; Ahlemann, F. (2017): Digitalization: Opportunity and Challenge for the Business and Information Systems Engineering Community, Business & Information Systems Engineering (59:4), pp. 301-308

Hess, T.; Matt, C.; Benlian, A.; Wiesböck, F. (2016):Options for Formulating a Digital Transformation Strategy, MIS Quarterly Executive (15:2), pp. 103-119

Matt, C.; Hess, T.; Benlian, A. (2015):Digital Transformation Strategies, Business & Information Systems Engineering (57:5), pp. 339-343